Up N' Down

Patrick Sébile is one of the most accomplished anglers in the history of the world! He is also an unparalleled, award-winning designer of innovative fishing lures, rods, reels and other fishing gear. Patrick has been inventing and creating fishing products since age 8 (1976). His creations have won 24 major industry awards (USA, Europe and Australia) and have sold tens of millions of units, worldwide.